Getting a good ranking on the web is not as simple as it used to be in earlier days. With businesses investing more and more in SEO, new smarter and sophisticated algorithms have come for search ranking. The techniques that used to be acceptable in earlier generations are now considered outdated & obsolete. One may be surprised to know that, some of the techniques can even attract traffic-throttling Google penalty. Notwithstanding this, one still needs traffic and rankings. Now the question arises how to achieve it in an ethical manner.

Below mentioned are some of the powerful strategies which can still be used to improve rankings, without inviting any penalties.

Guest Posts is the option which has been disputed topic since a while. Google’s Webspam Head in 2014, Mr Matt Utts mentioned that guest posting was getting more and more ineffective at building links. He was of the opinion that if you are doing a lot of guest posting, then, you are hanging out with some really bad company. It is not difficult to figure out why guest posting has come under fire recently. Guest blogs are obviously an easy way to get backlinks, probably a bit too easy. After all, a normal guest post is about 600 words with no source links (except for author’s own web page). Further, it even does not present a thoughtful commentary or any new awareness.

This means that nothing worthwhile can come out of 500 words article. But the majority of the bloggers do not have the objective to impart any value or knowledge to its readers. They are not concerned about readers in general. The only objective they carry is to have a link, for which they perform bare minimum to achieve it. This spoils the concept of a guest blogger. However, this even brings an opportunity with itself. If not for acquiring links, guest blogging can help SEOin Hong Kong in other indirect ways. By posting excellent consistently on the in-depth contents of the relevant blogs, one can drive up authority and attract social shares. This can be done along with the quality sign that is seriously considered by Google. At times the main objective of link building is also achieved when actual traffic is received on the website from high-quality content and posts.

Posting low-quality posts or connecting with paid third party links is an old-fashioned way of working. But guest blogging is still one of the most powerful tools to increase authority & search visibility. SEO expert in Hong Kong is more popular among online businesses.

Infographics are the next way is all this. These are a powerful way of putting a point instantly and intuitively. This the main reason for it being very popular. They are also considered an effective way to get high-quality backlinks instantly. The trick to getting that happen lies in the embed code. Tools like SeigeMedia Embed Code Generator can be used to build the code after creating the infographic. This code is the one that people who wish to post your infographic on their websites will use.

Hence a request link back to one’s site should be included to make it easy by bundling exactly the URL one wants others to use into infographic’s embed code. In this way, they will not be able to avoid seeing it. Some people may surely ignore it, but most people will attribute the infographic while posting it, making attribution a hyperlink back to the original site. And here you go â Objective achieved.

Using infographic publishers can get one’s infographic in front of more and more number of people. Around 70 words description on the infographic is what most people want. With that, they will store it, and when bloggers and other marketers and bloggers want a graphic, they will be more likely to find you. The free infographic publisher landscape changes very often. Hence, one needs to ensure that the content is not added to dead sites. An additional way is â one can search for infographics on the subject and contact the users who have accessed those infographics if they would be interested in yours as well.

As a final say, one can still improve the rankings with a vigilant strategy. It is about leveraging content marketing to advance linkability.

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